top of page
87122a8a-07e9-4394-9164-a4e3e38f3311.png

 Always-On Campaign

ABOUT THIS PROJECT 

I had the privilege of partnering with Ray-Ban Meta for their Always-On Campaign, showcasing how cutting-edge smart glasses are transforming digital storytelling. Tasked with producing a series of short-form videos, I traveled across Morocco, Spain, Italy, England, and the mountains of Western Canada, capturing immersive first-person perspectives that highlight the seamless integration of technology into everyday adventures. Select pieces from this campaign were also featured in Mark Zuckerberg’s 2024 keynote speech, emphasizing the power of Ray-Ban Meta and the future of wearable technology. This collaboration was an exciting opportunity to push creative boundaries and redefine how we experience and share the world around us.

Thumbnail.jpg
Thumbnail.jpg

33

MILLION VIEWS

82K

ORGANIC INTERACTIONS

13.1

MILLION REACHED 

THE ADVENTURE IN STILLS 

ALL PROJECTS

bottom of page